(We Chinese in America Media Editor Tang Zhao, March 31, 2022) Since the outbreak of the COVID 19 epidemic in early 2020, the U.S. economy has been hit hard. However, with the increase in vaccination rates, the severe disease rate caused by the Omicron variant has decreased. Governments at all levels have gradually lifted restrictions related to the epidemic, and all walks of life have entered a recovery period. Despite the rapid development of real estate, trade, e-commerce and other industries, there is still a lot of pressure in the hotel industry where Chinese like to invest. (Photo from Dreamstime.com)

Jiang Xiaomin, executive director of Asia Pacific Hotel Group, said that the biggest difficulty for hotels is that they cannot find employees. In 2022, there will be “compensatory” travel and the return to the previous way of life. Coupled with the impact of inflation on the hotel industry, the occupancy rate and house price will rise. In the third quarter of 2022, that is, the three months of July, August, and September, the average house price will rise, exceeding the house price in 2019, an increase of about 19.6%-20%, and the profit of available rooms will return to 82% before the epidemic. standard.

(Hilton -Image from Hilton.com)

"The biggest change in the U.S. hotel industry is the rapid recovery of leisure hotels and the decline in demand for business hotels. The epidemic has changed the travel habits of the entire United States, including the way of work. Companies will avoid unnecessary business meetings. Many people are used to working from home. And after more than two years of lockdown, people will experience “compensatory” consumption." Jiang Xiaomin said.

He believes that in the classification of the hotel industry, individual non-chain hotels and small chain hotels will recover faster, and in the summer of 2022, we will see a rise in budget hotels, while high-end luxury five-star or for large hotel chains, the situation is not so optimistic, and it is estimated that it will not return to a better state until 2024.

(Hotel image from Booking.com)

In addition, the management methods of the hotel industry are also changing. For example, guests and employees can check in and enter the room without contacting them, and guests can pay and leave remotely without going to the front desk. Guests and service staff do not want to see each other. For long-term staying rooms, cleaning is changed from daily cleaning to once every three days. The hotel industry will operate more intelligently due to technological progress, and these changes will be faster in small and medium-sized hotels, so the recovery will be much faster than that of large luxury hotels.

Yang Maosheng, the founding president of the Greater Los Angeles Hotel Industry Association, believes that it is estimated that it will take two years for large hotels to recover before the epidemic. If there is a new epidemic that cannot be controlled, then the source of tourists will be greatly limited. For example, a lot of plane flights have been canceled recently and guests can't come.

He believes that different hotel locations will be affected differently. For example, some small and medium-sized hotels in the Chinese area are engaged in the business of residents. Once households move, their homes need to be renovated, relatives and friends visit, or nearby construction traffic is blocked, they will choose to live in a hotel near their home to spend a short period of time, so the impact of the epidemic will not be great.

In addition, large hotels by the sea will not be greatly affected, because during the epidemic, many people want to stay away from the city and go to places with few people by the sea. Therefore, hotels by the sea will not be greatly affected.

However, large hotels cannot quickly recover to the situation before 2020, especially the hotel industry related to study abroad, business, investment, or the source of tourists from abroad, such as European countries, is more difficult to restore.

(Source: World News Network)

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